Powering Donations Through Virtual Stores

Charitable organizations launch some of their biggest donation campaigns during the holidays, but the need for mission-driven marketing persists all year round. With 18% of annual donations happening in December—the holidays, in particular, present brands with the chance to embrace impactful innovation, which drives fundraising and encourages giving (Blackbaud Institute, 2022). The fundraising formula is […]

6 Things Gen Zers and Millennials Expect From Your E-Commerce Site

For brands, digitization is increasing at a growing rate as technology and consumer expectations continue to evolve rapidly. E-commerce technologies are allowing consumers to easily shop for their favorite products from the comfort of their homes, making online shopping the preferred way to shop. Gen Z and Millennial consumers, in particular, crave online shopping. Over […]

Top Virtual Store Use Cases

The newest trend in e-commerce is virtual selling technology. Virtual stores are one of the many innovations that have come out of this new trend that brands are capitalizing on as a way to build unique engagement and differentiate their digital offerings. Virtual stores are 3D, 360 full-page visual experiences that live on a brand’s […]

What is Virtual Selling Technology?

The pandemic fundamentally changed how e-commerce brands build their channel mix and operate their businesses. Companies previously accustomed to in-person selling, by way of brick-and-mortar storefronts and in-store sales associates, were forced to re-evaluate their selling strategies. Forbes noted that “81% of growth leaders [used] the pandemic as an opportunity to redefine the customer experience […]

How Fashion’s Digital 3D Assets in the Metaverse Are Helping Sustainability

What are Digital 3D Assets? Digital 3D assets, also referred to as virtual fashion or digital fashion, are at the root of fashion in the metaverse. Vogue Business notes these assets are: “created using fashion-specific 3D design software, [they] can be photorealistic or stylized to suit specific environments. They can be used throughout a product’s […]