Category: Blog

Virtual Store Spotlight: Virtual Disney 100 x Charlotte Tilbury Beauty Wonderland

Posted on by Jessica Cheung

Introducing the latest milestone in our longstanding partnership with Charlotte Tilbury—the Virtual Disney 100 x Charlotte Tilbury Beauty Wonderland. This collaboration is a captivating immersive beauty shopping experience honoring Disney’s 100th anniversary and their limited edition co-branded collection with Charlotte Tilbury. The experience features 3D Branded Avatars that shoppers can customize with makeup looks inspired by 10 beloved Disney characters.

The heart of the immersive experience is Obsess’ proprietary Branded Avatars technology, which was introduced in collaboration with Charlotte Tilbury last year. Branded Avatars revolutionize the way customers connect with brands, allowing them to curate their avatar’s physical traits and style, providing a uniquely personalized shopping experience. This technology has been further refined and expanded to provide users with a heightened level of personalization and lifelike movement. The avatar customizer now features a new editing panel that allows users to see how their customized looks appear in the world they are immersed in, creating a seamlessly gamified shopping experience.

Visitors can immerse themselves in an enchanting realm where they can explore and virtually try on limited-edition Charlotte Tilbury products inspired by the magical world of Disney, such as the Limited Edition Disney 100 Light Wand highlighter. Consumers can also customize their Branded Avatars to wear the character-inspired makeup products—transforming themselves into the Disney characters they love. Consumers who are looking to find which makeup looks best fits them can look no further than the look-matching quiz that provides personalized product assortment recommendations inspired by iconic Disney characters.

The experience extends beyond shopping, incorporating elements of gamification that engage and captivate visitors. Using their customized avatars, consumers can play the one-of-a-kind virtual garden maze racing game, challenging their skills and speed as they navigate through the maze to reach the center. The reward for success? The chance to win the complete Disney 100 x Charlotte Tilbury limited edition product collection, allowing consumers to dive deeper into the world of Disney and Charlotte Tilbury Beauty.

Want to create an innovative and engaging digital experience that builds brand affinity while delivering a more memorable, gamified shopping experience? Book a demo to discover our virtual store platform.

Virtual Store Spotlight: Neostrata Metaverse Experience

Posted on by Jessica Cheung

Neostrata, a leading skincare brand part of the Kenvue portfolio of brands from Johnson & Johnson, launched their virtual experience to introduce new consumers to the brand in a way that stands out in a hypercompetitive market. The experience takes users on a journey through the science of skincare, empowering shoppers through education.

The play-centric, multi-floored experience is immersive and engaging, bolstering storytelling through contextual environments and interactive content. On the top floor, a virtual skincare avatar concierge  welcomes shoppers to learn how different environments affect their skin. Users can virtually enter different Environment layers to learn how they can protect themselves against elements such as air pollution and the sun. They can then test their newfound knowledge and unlock special offers such as discount codes and free products with purchase. 

Users can also go to the tranquil, spa-like Lifestyle layer to learn how different lifestyle choices affect their skin. Similar to the Environment layer of the experience, if visitors answer a series of questions correctly, they can earn free items or discounts on their next purchase. On another floor in the experience, consumers can explore the different ingredients in Neostrata products—from retinoids to Vitamin C, users can learn how popular skincare ingredients will impact their skin concerns. 

The experience is also personalized; visitors in the virtual experience can take a custom quiz to address their skin concerns and goals, and receive product recommendations tailored to their individual needs. Users can access the quiz in the gift shop, where another avatar guides users through the shop. 

Neostrata’s interactive, never-before-seen virtual experience empowers their consumers with increased education and personalized product recommendations. Download the Neostrata case study to discover how Neostrata’s Obsess-powered metaverse experience positioned the brand as a disruptor in the skincare industry. 

To learn more about how Obsess virtual stores can be used to empower your consumers, contact our team at contact@obsessVR.com or book a demo.

Virtual Store Spotlight: Alo Yoga Immersive Store

Posted on by Jessica Cheung

Alo Yoga, the popular activewear brand, has launched an immersive virtual store that allows users to shop its latest collection in a 3D environment. Available on desktop, mobile and the Oculus Meta Quest 2 VR headset, the experience feels similar to shopping in real life.

Shop the brand’s diverse collection of cult-favorite products in a variety of colors and explore a plethora of motivating media. The immersive store is loaded with exclusive content to reach and engage the brand’s loyal fan base. Developing the experience in the Oculus Meta Quest headset further immersed their shoppers and added an additional element of interactivity to retail stores and publicity events. 

Alo showcased their virtual store at their 2023 New York Fashion Week event, providing an escape from reality at the event. Event attendees claimed the experience to be transportive, particularly for the meditation videos on the terrace set in the mountainside—a stark contrast to the New York winter the event was hosted in IRL. 

Users can access yoga, pilates and meditation classes throughout the store or head over to the beauty bar for gua sha and face yoga routines. Content previously only accessible through their paid Alo Moves platform is available for free, only in the virtual store. 

virtual look builder mirror with top and bottom outfit sliders and 3D rendered product models

One of the most unique features of the Alo Virtual Store is the virtual closet. Users can mix and match tops and bottoms from the latest collection to create their own custom looks. Once users have created a look they like, they can add it to their cart and checkout. With the e-commerce integration built into the store, the checkout process is seamless and frictionless.


To learn more about how Obsess virtual stores can be used to reach and engage your community online, and enhance your in-person events, contact our team at contact@obsessVR.com or book a demo.

Virtual Store Spotlight: Maybelline Virtual Loft

Posted on by Jessica Cheung

Known for their iconic makeup products, Maybelline has taken their brand and beauty expertise to the next level with their immersive Virtual Loft. Powered by Obsess, the loft provides users with a fun and interactive way to explore their wide range of products, get inspiration and connect with other beauty lovers. Maybelline has a strong beauty community that is passionate about makeup; the Virtual Loft is another forum for Maybelline to connect with its community and give them a new way to explore the brand.

Packed with engaging elements, the loft contains a plethora of features meant to inspire beauty aficionados, such as a before and after modal that demonstrates the power of Maybelline makeup and the ability to virtually try-on lipsticks to find your perfect shade. Powered by ModiFace, the virtual try-on integration allows users to find their perfect lipstick shade in the Shade Studio and see how different products transform their look. The loft also offers a variety of tips and tricks for applying makeup; whether you’re a beginner or a pro, you’ll be inspired to try something new.

In partnership with beauty retailer Lookfantasic.com, the brand’s bestsellers and latest launches are available for purchase directly from the loft. The Virtual Loft features a wide variety of products, from foundation to lipstick to eyeliner for shoppers to browse; they can make selections by product type, color, or collection. Putting Maybelline’s hero products and latest launches within reach, every room in the Virtual Loft is equipped with innovative features that enhance consumers’ shopping experiences.

In addition, the Virtual Loft also offers a chance to join Maybelline’s exclusive fan club and connect with fellow beauty lovers. Community members get access to different sample promotions and more. To join, loft visitors can simply take the in-store quiz consisting of 8 questions found in individual hotspots throughout the store. To learn more about how Obsess virtual stores can serve as a venue for inspiration and community building, contact our team at contact@obsessVR.com or book a demo.

Virtual Store Spotlight: The Dyson Virtual Experience

Posted on by Jessica Cheung

Dyson, the British technology company known for its innovative vacuum cleaners, hair dryers, and other home appliances, recently launched a new virtual store using the Obsess virtual store platform. 

The interactive 360 product experience allows users to browse Dyson products in a fully interactive, immersive and educational way. The virtual flagship features the brand’s Hero Collection, containing the brand’s most popular products, including their cult-favorite cordless vacuum cleaner, the viral Dyson Airwrap, and the Pure Cool Link air purifier. In the experience, users can shop the products, learn about their features and watch videos of them in action. 

More than just an interactive shopping destination, the virtual store is a convenient way for users to learn about Dyson’s products and find the right ones for their needs—empowering shoppers to make informed decisions. Dyson’s 360 product experience highlights their iconic engineering and provides users with more color around their innovative products such as how they are designed and their unique features. Users can get an inside look of the products, breaking down the individual parts and how they function. 

With extensive product information and the use of VR and AR technology, shoppers can better visualize the behind-the-scenes functionality of each item and explore them in a modern and interactive way. For example, users can see how the Dyson V11 Absolute vacuum cleaner uses cyclone technology to remove dirt and dust from carpets and hard floors. And how the viral Dyson Airwrap styler uses ionic technology to style hair without heat damage.

Immersive experiences are a powerful educational tool for products as they allow users to interact with the products in a realistic and engaging way. The Obsess virtual store platform enabled Dyson to convey their complex engineering process to shoppers in a memorable and digestible way. 

To learn more about how Obsess virtual stores can serve as an immersive educational tool, contact our team at contact@obsessVR.com or book a demo. 

Obsess Joins the Adobe Commerce Partner Program

Posted on by Jessica Cheung

Obsess joins the Adobe Commerce Marketplace, and offers Adobe Commerce customers a seamless, end-to-end 3D e-commerce experience. As an official Adobe Partner, our extension is available on the Adobe Commerce Marketplace. The extension enables Adobe customers to integrate their Adobe Commerce site with an Obsess-powered virtual store, and pull up-to-date product information.

Integrating with Adobe Commerce

The Obsess X Adobe extension brings Adobe Commerce customers into the next generation of immersive, discovery-driven shopping. By integrating with Adobe Commerce, Obsess enables Adobe customers to create virtual stores with dynamic product and inventory updates. Brands can easily connect their 3D product models to Adobe Commerce and keep them up-to-date. Dynamic product and inventory updates, empower brands to create immersive and engaging 3D virtual experiences that increase conversions and sales. Through the Adobe extensions, we are able to expedite virtual store launches and dynamic merchandising for Adobe customers.

We are excited to be an official Adobe Partner on the Commerce Marketplace. This partnership enables Obsess to reach a wider audience, and provide customers with seamless 3D e-commerce experiences. For more information on how the Obsess extension works on the Adobe Marketplace, click here.

Obsess is transforming the generic e-commerce grid interface into immersive 3D virtual stores that are interactive, creative and custom. Virtual stores live on a brand’s e-commerce site, and are accessible anywhere with a browser–no headset or login required. Obsess virtual stores connect to brand’s e-commerce systems to enable a seamless, unified check-out experience and real-time updates to product inventory. 

To learn more about partnership opportunities and integrating your commerce cloud with Obsess-powered immersive experiences, email us at partnerships@obsessvr.com or book a demo. 

Virtual Stores for the Pet Industry

Posted on by Jessica Cheung

Virtual stores have revolutionized the way consumers shop, and the pet retail industry is the latest to join the trend. From pet supplies and accessories to specialized services, these digital havens cater to the needs of animal lovers worldwide. 

Increased Accessibility

Virtual pet stores are more accessible than traditional brick-and-mortar pet stores. Regardless of geographical location or time zone, pet owners can shop anytime, anywhere. This convenience factor not only saves time and increases audience reach, but also ensures a seamless shopping experience for pet owners who prioritize their pets’ well-being.

With Obsess virtual stores, brands and retailers in the pet industry can offer prospective and current pet owners an immersive and engaging way of shopping online; brands and retailers will be able to provide their shoppers with the most suited products and services for their pets. By including informative content and virtual consultations, virtual stores can also serve as educational hubs—especially since buyers need to be well informed before purchasing anything for their pets, as it can drastically affect their health. 

Virtual stores for pets can also serve as a venue to book a range of specialized services. From online veterinary consultations to training programs and pet daycare booking, these platforms offer a comprehensive suite of services to cater to every aspect of pet care. Virtual consultations with experienced veterinarians provide pet owners with expert advice and peace of mind, especially in situations where physical visits may be challenging. Moreover, online training programs allow pet owners to conveniently enhance their pet’s skills and behavior through video tutorials and interactive modules.

Foster Community

As virtual stores for pets continue to evolve, they foster a sense of community among pet lovers. Virtual stores now  incorporate social elements, such as Shop with Friends, live chat and online communities, where pet owners can connect, share experiences and seek advice from fellow enthusiasts. This digital community aspect adds an extra layer of engagement and support for pet owners, making the virtual store experience more enriching.

Virtual stores for the pet industry are revolutionizing the pet retail landscape, offering unparalleled convenience, accessibility and a wide range of products and services. With their interactive interfaces, extensive product and service offerings, these virtual platforms have now become a go-to destination for pet brands worldwide to connect with their consumers.


To learn more about how the Obsess virtual store platform is reshaping the pet retail landscape, email us at contact@obsessVR.com or book a demo. 

Virtual Stores for the Hotel Industry

Posted on by Jessica Cheung

Virtual hotel experiences empower potential guests to embark on a virtual journey, exploring the hotel’s accommodations before making their booking decisions. In an immersive 3D environment, potential guests can visualize the rooms’ ambiance, design and layout to gain an intricate understanding of the hotel’s offerings. This immersive exploration empowers guests to make informed, curated decisions based on their preferences, ensuring a delightful and tailored experience upon arrival.

Obsess’s virtual experiences offer a range of advantages for the hotel industry, including improved visualization, increased convenience, personalized experiences, efficient event planning and cost savings. They enhance customer engagement, optimize operational processes and support sustainable practices, ultimately benefiting both hotels and their guests.

Enhance the Hotel Booking Experience

By booking through immersive virtual hotel experiences, guests can access a wealth of information at their fingertips. From examining room layouts and configurations to virtually strolling through the hotel’s public spaces, the convenience of this technology is unparalleled. Potential guests can save time and effort by narrowing down their choices and focusing on hotels that truly align with their preferences and requirements, all from the comfort of their own homes.

Improve Customer Satisfaction and Loyalty

Booking reservations through an interactive virtual hotel experience improves customer satisfaction and loyalty by providing potential guests with a realistic experience even before stepping foot into the hotel. By immersing themselves in virtual tours of the amenities and visualizing the hotel’s offerings through virtualized retail, guests can set accurate expectations, leading to enhanced satisfaction during their stay. This transparency builds trust between guests and hotels, fostering positive guest experiences and forging lasting relationships.

Increase Guest Spending

In addition to the immersive exploration and realistic experiences, virtual reservations offer a seamless and user-friendly booking process. Once guests have explored the hotel virtually, they can easily complete the reservation within the virtual platform. This eliminates the need for users to navigate different websites or switch between applications, streamlining the entire booking journey. Guests can return to the virtual experience after booking and during their stay to purchase room upgrades, dining and spa reservations and additional hotel services.  

Virtual hotel experiences have redefined the way we book hotels, bringing convenience, transparency and enhanced satisfaction to potential guests. By offering immersive exploration, informed decisions, realistic experiences and seamless bookings, this technology has become a game-changer in the hospitality industry. 

To learn more about how Obsess virtual stores can be used by the hotel industry to empower potential and current guests to increase bookings, contact our team at contact@obsessVR.com or book a demo.

Virtual Stores for the Alcohol and Spirits Industry

Posted on by Jessica Cheung

Obsess is reinventing the way alcohol brands engage their consumers. Through our virtual experiences, alcohol and spirits brands can meet their customers online with immersive environments accessible via web or mobile, and create new ways to maximize event sponsorships, or host online events.

Brands can build a branded virtual experience hosted on their websites for consumers to learn more about their brand, join exclusive events or purchase products from a multitude of retailers. By integrating with alcohol retailer’s sites through multi-retailer checkout, brands’ e-commerce platforms or alcohol delivery services like Drizly—alcohol brands can facilitate convenient purchases and ensure a seamless user buying experience. 

Obsess virtual stores empower alcohol brands to engage their target audience on a deeper level in an immersive and interactive environment. Brands can take their consumers through their production processes and guide them through their facilities—for example, capturing the beauty of a vineyard or distillery. 

Alcohol brands can also use virtual stores to maximize their sponsorship strategy, complimenting their partner assets with engaging content, gamified experiences or transportative audio and playlists—increasing brand recognition for their partners. 

Obsess virtual stores have the ability to incorporate social commerce features such as live streaming capabilities, Shop with Friends, Branded Avatars and more. These virtual experiences serve as a way to host exclusive events, enabling alcohol brands to double down on customer loyalty efforts. For example, Corona Premier used their Virtual Clubhouse to host an exclusive sweepstakes for their consumers, taking one lucky winner on an all-inclusive trip to the 2023 US Open. Alcohol brands can also host tasting events or promotional events when releasing new flavors to strengthen their community. 

Unlock new possibilities in the world of alcohol by embracing technology with immersive experiences, and enhance brand engagement.

To learn more about how Obsess virtual stores can be used to engage your community of consumers, contact our team at contact@obsessVR.com or book a demo.

Virtual Stores for the Gaming Development Industry

Posted on by Jessica Cheung

Gaming companies are constantly seeking innovative strategies to cut through the marketplace noise and effectively reach their target audience. Traditional online gaming stores, with their static user interface, often leave users without much to consume or to interact with; immersive 3D environments transform game discovery by letting gamers explore endless content, interact with games prior to purchase and engage in game-centric activities, challenges and discussions.

Virtual stores offer gaming companies a way to incorporate extensive game-related content into their marketing and storytelling. Companies can construct interactive displays to reveal developer insights, character backgrounds and intricate storyline details. 

Virtual gaming experiences present a unique opportunity for game development companies to deliver exclusive content. Game developers can tease their audience with sneak peeks, behind-the-scenes footage or even early access to certain levels or characters; generating gamer interest and building attachment, leading to increased sales over time.

This contextualization deepens the connection between gamers and their selected games. Users are empowered with the freedom to delve into game-worlds, preview scenarios, purchase merchandise and more, facilitating an engaging gaming journey.

To learn more about how Obsess virtual stores can be used to enhance your brand’s relationship with your gamers, contact our team at contact@obsessVR.com or book a demo.