LEARN MORE ABOUT VIRTUAL STORES ON VR HEADSETS
Vera Bradley, the handbag and accessories brand, is launching its first bedding collection, using bricks-and-mortar and online retailing as well as virtual reality to sell the products. 10 Vera Bradley stores will each have two virtual reality goggles so customers can see the bedding in 3-D room settings. The virtual reality presentation is in partnership with Obsess VR and is considered a test by the company to explore some cutting-edge technology. Virtual reality gives shoppers a different shopping experience.
As part of Walmart’s Innov8 VR competition, Obsess created a photorealistic CG virtual store for Rebecca Minkoff. The experience included the ability to shop racks or runway using a headset and complete the checkout process in VR. Virtual assistants and chatbots behave as shopping assistants, making personalized recommendations via chat. Apart from responding directly to queries, suggesting products and assisting with right fits, chatbots route customers to sales representatives and fashion designers, when human intervention is required.